1.  ELIGIBILITY:  Open only to legal residents of Arizona who are 18 years of age or older as of September 16th, 2013.  Employees of KUPD-FM (“Sponsor”), and its “Promotional Participants” (i.e., belVita, Kraft and each of their respective affiliates, subsidiaries, advertising and promotion agencies, and suppliers involved in this promotion) and their immediate family members (mother, father, sister, brother, husband, wife, daughter, son, step-father, step-mother, step-daughter, step-son, step-brother, step-sister, half-brother, half-sister and/or spouses of each) and/or those living in the same household of each are not eligible.  Void where prohibited by law.

2.  TO ENTER: Beginning September 16th, 2013 through October 13th, 2013, listeners will be encouraged to text in ‘BELVITA’ to KUPD’s short-code ‘60259’ for a chance to win.  Odds of winning depend upon the total number of text entries received. Not responsible for faulty or mis-transcribed communication or for technical errors of any kind. Limit one (1) Prize /Grand Prize Entry per person/household.

3.  PRIZE RANDOM DRAWING:  Eight (8) Potential Prize winners will be selected in a random drawing from among all eligible entries.  Decisions of the judges are final. The Potential Grand Prize winner(s) will be notified by phone or mail.  Two winners per week of the 4 week contest. Grand Prize Drawings to be held 9/23, 9/30, 10/7 and 10/14.

4.  PRIZE(S):  Total of eight (8) $500 Circle K Gift Cards. 

5.  GENERAL RULES: No substitution, cash redemption or transfer of prize by winner permitted. All federal, state and local laws and regulations apply.  All federal, state and local taxes are the sole responsibility of winner.  All materials submitted become the property of the Sponsor and will not be returned.  Potential Grand Prize winner will be required to sign and return an Affidavit of Eligibility/Release of Liability/Publicity Release Form within ten (10) days of notification. Non-compliance with these requirements may result in disqualification, and prize may be forfeited and an alternate winner selected, time permitting. Acceptance of prize constitutes permission to the Sponsor and the Promotional Participants to use winners’ names and/or likenesses for purposes of advertising and trade without further compensation, unless prohibited by law. By accepting prize, winners agree to release and hold Sponsor, the Promotional Participants and their respective directors, officers, employees and assigns of each, harmless against any and all claims, damages, losses, expenses and liability of any kind arising out of the acceptance, redemption or use of prize.  Entrants assume all liability for any injury or damage caused, or claimed to be caused, by participation in this promotion or the acceptance or use of any prize.  By participating in this promotion, entrants agree to be bound by the Official Rules and the decisions of the Sponsor.  Sponsor and the Promotional Participants are not responsible for any typographical or other error in the printing, the offering or the announcement of any prize or in the administration of the promotion.

6.  WINNERS LIST: For the names of the winners, available after October 21st, 2013 send a separate, self-addressed, stamped envelope to “BELVITA BREAKFAST BISCUITS – THE GO-TO BREAKFAST” Winners List Request, 1900 W. Carmen Street, Tempe, AZ 85283.

7.  SPONSOR: KUPD-FM, 1900 W. Carmen Street, Tempe, AZ 85283.

8.  All contests conducted on KUPD-FM and/or on are also subject to KUPD-FM’s Standard Contest rules found at