Sanderson Ford Rock News

SHAED launches The Colorful Campaign in support of LGBTQ+ community

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Credit: Jared Zagha

SHAED has launched a new initiative called The Colorful Campaign in support of the LGBTQ+ community.

In partnership with Capital Pride Alliance and The Ally Coalition, The Colorful Campaign will raise money for GivePride365, which “provides resources for LGBTQ+ organizations in need.”

The Colorful Campaign is named after the song “Colorful,” off SHAED’s recently released debut album, High Dive. The track was inspired by member Max Ernst coming out as a gay to his band mates, brother Spencer Ernst and lead singer Chelsea Lee.

“I knew I was gay by the time I was 13,” Max explains. “When I entered high school, I felt isolated and depressed as a closeted gay kid at an all-boys Catholic school where every other insult was ‘f*****.’ The worst part about it was that my twin brother, Spencer, and best friend, Chelsea, had no idea what I was going through because I was too afraid to tell them.”

“It wasn’t until I mustered up the liquid courage at age 19 to come out to them that I was finally able to breathe in deeply and imagine a future for myself that wasn’t built on a lie,” he continues. “They were the first two people I told and their immediate support made me feel proud of that part of me I’d been shameful of for so long.”

SHAED is celebrating the launch of The Colorful Campaign with the premiere of the “Colorful” video, which is streaming now on YouTube. They’ve also shared a new remix of the song, recorded in collaboration with TikTok influencer Rich.

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